“It's interesting, nerdy, funny and the perfect addition to the program,” says Groves, who is the podcast's host and Chief Fish Nerd. Fish Nerds began out of Grove's successful quest to catch and eat every kind of freshwater fish in New Hampshire. After catching and eating 48 species of fish and completing the epic world-class fishing quest, Groves could not stop talking about his fishing adventures and the fishy people he met along the way, and the podcast was born.
Lure Love is co-hosted by Fish Nerds correspondents John King and Tim Bete, both of whom are lure fanatics. King, also known as the Crappie Hippie, owns Glasswater Angling, maker of lead-free jigs and tackle. Bete is best-known for the humorous audio essays he contributes to the podcast.
Lure Love discusses innovations in lure types and designs, how lures are made, the history of lures, and the co-hosts' personal experiences using lures—all with a sense of humor. The first Lure Love segment covered top-water frogs and the second segment cover spoons. Future segments will feature different types of soft plastic lures, crankbaits, spinners and even specific lure brands.
The Lure Love theme song is a parody of Pure Love by Ronnie Milsap, sung by Bete's daughter Grace, who is the only kid in her high school with a Fish Nerds sticker on her water bottle.
“Obviously, she's the coolest kid in her school,” says Bete. The lyrics to the theme were co-written by King and Bete and include lines such as “Lure Love, I can't ever stop; don't got a basement, got an underground tackle shop.”
The style of the Fish Nerds Podcast has been described as a cross between NPR’s Car Talk and the Tonight Show (Fallon, not Leno). In-Fisherman magazine called Fish Nerds one of the “Top 7 Fishing Podcasts,” with Chelsie Walters writing that the podcast “is for anyone who loves fish, the sport of fishing and eating fish. Chances are that if you aren’t into fish at all, you’ll still find the podcast enjoyable.” Groves has published more than 250 episodes.
“As long as there are new lures, there will be more to talk about,” says King when asked whether he thinks Lure Love will ever run out of material. “I bet Tim and I could talk about a single lure for an hour—maybe longer if a pitcher of beer is involved.”